Marketing Impact

Marketing Impact description

The Power of Digital Distribution in the Arts

The National Center for Arts Research discovered that digital distribution allows organizations to attract more and new audience members through community engagement. Through our research we have concluded that online and digitally-transmitted programming can attract 10.3% of its local community. However, organizations tend to only attract 2.9% of its local community in-person.

NCAR + TACA: Dallas Arts Organizations: A National Comparison

On December 8, 2014, NCAR and TACA (The Arts Community Alliance) co-hosted an event for local art leaders to discuss findings demonstrating how Dallas arts organizations compare to other arts organizations nationally. Due to popular demand, we are making the presentation available online as well as providing a summary of key findings.

Read the Report on Gender Gaps in Museum Directorships

The Association of Art Museum Directors (AAMD) and the National Center for Arts Research (NCAR) at Southern Methodist University in Dallas, Texas, today released findings from a research study designed to understand the gender gap in art museum directorships and to explore potential factors to help AAMD member institutions advance towards greater gender equality.

Read the Study on NEA Funding and Community Wealth

Read the National Center for Arts Research study that evaluates wealth distribution in NEA grant-recipient communities vs. non-recipient communities.