Articles

CI to Eye Podcast
Capacity Interactive President Erik Gensler speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

The three most overlooked marketing realities for cultural organizations
Know Your Own Bone discusses three urgent marketing realities for cultural organizations that, while they aren’t actually new at all, seem to surprise executives when IMPACTS underscores them as contributors to diminishing audiences.

New vs. existing: A time for every patron
Provides tips on determining whether to focus resources on developing new audiences or on increasing loyalty to bolster return on investment and per capita revenue

5 Data-Informed Facts about Visitors to Cultural Organizations
This video and article by Colleen Dilenschneider shares a few data-informed findings about the kind of people who visit cultural organizations.

The Role of Brand in the Nonprofit Sector
Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. This article discusses the role of the brand specific to nonprofits, and offers some actionable advice.

Six Mobile Marketing Strategies for Nonprofits
If your organization doesn’t have a mobile marketing strategy in place, it’s time to build one—here's how.

8 Reasons Arts Organizations Need to Embrace Digital Marketing
This article from Ironpaper provides a convincing argument for digital marketing, and then provides some tips for getting started.

Social Media for Nonprofits: High-Impact Tips and the Best Free Tools
BufferSocial offers an extensive guide to develop a social media marketing strategy for a nonprofit organization, discussing free online tools and guides to analytics.

Selecting A Consultant

Engaging a Consultant: Advantages & Challenges to Finding the Right Match, Arts Insights

Choosing a Consultant, The Community Toolbox, Work Group for Community Health and Development, University of Kansas

How to Choose and Work with a Consultant, Minnesota Council of Nonprofits

Working with a Consultant or Technical Assistance Provider: A Resource List, Foundation Center

Consultants

TRG Arts
90 S Cascade Ave, Ste 510
Colorado Springs, CO 80903
Letstalk@trgarts.com
719-686-0165

Peter Linett
Slover Linett Audience
4147 N Ravenswood Ave
Chicago, IL 60613
773-348-9200
peter@slaudienceresearch.com

Christoper Stager
Marketing & Audience Development
333 E 54th St, Ste 4K
New York, NY 10022
917-940-1748
​CRStager@CRStager.com

Pat Egan
Cool Spring Analytics
Bel Air, MD
410-914-5314
pegan@coolspringanalytics.com

Anne Bergeron
Anne Bergeron & CO Consulting
75 Blackstone Boulevard, Ste 2B
Providence, RI 
917-446-7765
anne@bergeronconsult.com

Diana Duncan
Diana Duke Duncan, LLC
3333 Wisconsin Ave, NW, Ste 102
Washington, DC 20016
703-599-6419
dianadukeduncan@gmail.com