Audience vs. Market Research: A Critical Distinction for Cultural Organizations
Describes audience and market research and the importance of both.
Nonprofit Marketing Research Made Simple, No Matter Your Budget
npENGAGE describes how your nonprofit can get started conducting research, no matter your size, instead of operating under assumptions.
How Audience Research Can Help Build Arts Audiences
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.
Using Data for Action and for Impact
There is a growing urgency in the social sector to make better use of data to inform decision-making and evaluate performance, but many organizations struggle to do this. This article provides a framework to help nonprofits and social businesses do better.
Selecting A Consultant
Choosing a Consultant, The Community Toolbox, Work Group for Community Health and Development, University of Kansas
How to Choose and Work with a Consultant, Minnesota Council of Nonprofits
Working with a Consultant or Technical Assistance Provider: A Resource List, Foundation Center
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