Articles

Audience vs. Market Research: A Critical Distinction for Cultural Organizations
Describes audience and market research and the importance of both.

Nonprofit Marketing Research Made Simple, No Matter Your Budget
npENGAGE describes how your nonprofit can get started conducting research, no matter your size, instead of operating under assumptions.

How Audience Research Can Help Build Arts Audiences
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.​​

Using Data for Action and for Impact
There is a growing urgency in the social sector to make better use of data to inform decision-making and evaluate performance, but many organizations struggle to do this. This article provides a framework to help nonprofits and social businesses do better.

Selecting A Consultant

The consultants on this list were recommended and vetted by NCAR Advisory Board members.  Each was contacted and agreed to be listed.  All have participated in a webinar on the NCAR KIPI Dashboard.

Engaging a Consultant: Advantages & Challenges to Finding the Right Match, Arts Insights

Choosing a Consultant, The Community Toolbox, Work Group for Community Health and Development, University of Kansas

How to Choose and Work with a Consultant, Minnesota Council of Nonprofits

Working with a Consultant or Technical Assistance Provider: A Resource List, Foundation Center

Consultants

DataArts
400 Market Street
Suite 600
Philadelphia, PA 19106
215-383-0700
info@culturaldata.org

Peter Linett
Slover Linett Audience
4147 N Ravenswood Ave
Chicago, IL 60613
773-348-9200
peter@slaudienceresearch.com

Fran Kumin
176 East 71st Street
New York, NY 10021
212-535-9126 or 917-796-6611
frankumin@gmail.com

Paul Harder
Harder+Company Community Research
202 W First St, Suite 4-0430
Los Angeles, CA 20016
213-891-1113
pharder@harderco.com

Margaret Williams
Denver, CO 
710-416-4160
margaret.williams@outlook.com