Guest post by Kathryn Heidemann, Carnegie Mellon University
D-A-T-A. Data, once considered a four-letter word in the creative industries, has since come to embrace the minds (and even the hearts) of arts managers, artists, and audiences across the creative ecosystem.
A majority of arts organizations are missing key pieces of data that can help them grow. To make that data readily available in a customized way, NCAR offers a free digital dashboard and is developing an interactive map showing which area households are likely to purchase tickets.