Embracing a Path to Increased Revenue Generation
In this edition of Arts Insights, explore why the administrative side of arts and culture organizations often opt for the path of least resistance and the four creative cues administrative leaders can borrow from their artistic counterparts to empower staff into generating growth in earned and contributed revenue streams through a more creative and transformational approach.
The next arts industry buzzword should be “integrated patron loyalty”
Organizations should align all departments around the cultivation of loyal patron relationships, investing in and being accountable to fostering their patrons’ passion for the arts, in all areas of their business. The Guthrie shares their story of integrating loyalty development efforts.
Pricing Discrimination: Should Your Performing Arts Org Priced Based on Demand?
Price discrimination is a pricing strategy where identical or similar goods or services are transacted at different prices by the same provider to different consumers, segmenting your customers by their willingness to pay. Here’s 4 easy ways to get started with dynamic pricing if you aren’t doing it already.
3 Tips to Better Manage Accounting for your Ticket Sales
Accounting for many different revenue streams is no simple task. Here are a few tips to help you better manage accounting for your ticket sales, from NPEngage.
3 Easy Ways to Sell More Tickets
NPEngage provides a few quick ways to move performance tickets.
7 Ways to Kill Your Subscription Program
TRG Arts offers 7 practices to avoid when considering your subscription series, and provides best practices to employ instead.
Keep Demand Management in your Pricing Toolbox
TRG Arts has compiled an extensive list of dynamic pricing resources, including tools like webinars, blog posts, and case studies.
Selecting A Consultant
Choosing a Consultant, The Community Toolbox, Work Group for Community Health and Development, University of Kansas
How to Choose and Work with a Consultant, Minnesota Council of Nonprofits
Working with a Consultant or Technical Assistance Provider: A Resource List, Foundation Center