For art school students, the focus is on the craft - producing excellence in your chosen field. But, after graduation, students face the reality of applying their knowledge in the super-competitive world of the performing arts. Quickly, students realize that talent alone is not enough to make it in the world. Practical advice for students on how to apply the knowledge that they've learned, and how to apply marketing strategies that are required for both artistic excellence...and a paycheck.
Marketing and branding from Chris Westfall, (BFA, SMU 1987) the national elevator pitch champion. Chris Westfall is a professional speaker, author, entrepreneur and business coach. SMU's Cox School of Business has recognized Chris as a top instructor at the Business Leadership Center; he provides professional development coaching and career guidance to undergrads and graduate students at top-tier universities around the country. Find out more about his marketing expertise, career coaching and speaking at http://westfallonline.com
This video explains what the staff accomplished on a group volunteer day.
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