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How much do we earn from our investment in marketing (including personnel)?
The Return on Total Marketing KIPI score shows your organization's relative performance on the amount of program revenue earned for every dollar spent on marketing (including personnel): program revenue divided by marketing expenses (including personnel).

The last available data we have for you is Fiscal Year . To see your KIPIs for missing years, please update your survey data with CDP here.

Return on Marketing Efforts KIPI score

Sorry, but there's not enough information to calculate a Return on Total Marketing Efforts KIPI score for .

Your Return on Marketing Efforts KIPI Score
Program Revenue / Total Marketing Expenses

If you decide that scoring better on this index is a goal, you would need to increase your Program Revenue or reduce your Total Marketing Expenses.
Roll over the dots to see your exact amount

Your Program Revenue
Your Total Marketing Expenses
Sorry, but there's not enough data to calculate a Program Revenue KIPI score.
Sorry, but there's not enough data to calculate a Total Marketing Expenses KIPI score. You reported 0 on this measure, and 0 is the lowest score.

Where do I go from here?