Event info

Friday, April 12, 2019 - 12:15pm

For more information and to register, please email yanhuang@smu.edu.


SMU Temerlin Advertising Institute Scholar Lecture Series with Austin Baldwin

Featuring: Austin Baldwin, Associate Professor, Department of Psychology, SMU

Dr. Austin Baldwin’s research focuses on theoretically guided questions aimed at understanding individuals’ decisions to engage in and maintain health behaviors. This work spans different health domains including smoking cessation, weight loss, physical activity and vaccinations. His research bridges basic and applied science with work in laboratory and field settings, addressing affective and cognitive factors that are relevant to individuals’ health decisions. In addition to working to refine and enrich psychological theory of behavioral decision-making, his research has important clinical and public health implications for identifying important targets on which interventions can more effectively be developed.