SMU Community Forum: Arts Markets and Management Research Initiatives

Panelists:

• Dr. Zannie Voss, chair of SMU Meadows’ Division of Arts Management and Arts Entrepreneurship;
• Rick Lester, President of TRG Arts (Target Resource Group);
• Flo Gardner, Senior Associate of Pew Cultural Data Project;
• Neville Vakharia, Project Director of Pew Cultural Data Project

Hosted jointly by SMU's Meadows School of the Arts and Cox School of Business, this panel discussion will be an informational gathering to share with the arts community SMU's plans for a National Center for Arts Markets and Arts Management Research. The Center will build on the work of Pew's Cultural Data Project and TRG Arts, an arts marketing firm that has helped arts and cultural organizations increase patronage and revenue across the U.S. Leaders from the Cultural Data Program and TRG Arts will join us to discuss their work nationally and the potential impact of combining their efforts through SMU to paint the broadest and most detailed stroke of the nation's artistic health and pressing issues.

Reception to follow.

Seating is limited. Parking permit is provided upon registration.

Related links:

• Cultural Data Project - Pew Charitable Trusts
• Target Resource Group
• Neville Vakharia
• Rick Lester
• Zannie Voss