Advertising

SMU Temerlin Advertising Institute Scholar Lecture Series with Austin Baldwin

When: 
Friday, April 12, 2019 - 12:15pm

Featuring: Austin Baldwin, Associate Professor, Department of Psychology, SMU

Dr. Austin Baldwin’s research focuses on theoretically guided questions aimed at understanding individuals’ decisions to engage in and maintain health behaviors. This work spans different health domains including smoking cessation, weight loss, physical activity and vaccinations. His research bridges basic and applied science with work in laboratory and field settings, addressing affective and cognitive factors that are relevant to individuals’ health decisions. In addition to working to refine and enrich psychological theory of behavioral decision-making, his research has important clinical and public health implications for identifying important targets on which interventions can more effectively be developed. 

Price: 

For more information and to register, please email yanhuang@smu.edu.

Scholar Lecture Series: Should Attitude be Measured with "Random" Scale Points?

When: 
Friday, February 22, 2019 - 12:15pm - 1:15pm

Dr. Cong Li will discuss the role of attitude measurement in advertising research. His talk examines the practice and effect of using arbitrary scale points when measuring attitude. The findings from four related studies suggest practical recommendations for advertising research.

Bio: 

Cong Li (Ph.D.) is an Associate Professor and Associate Dean for Graduate Studies in the School of Communication at the University of Miami. His primary research interests include computer-mediated communication, social media, and cultural psychology. He has published in a number of scholarly journals such as Journal of Advertising, Human Communication Research, Media Psychology, and Communication Research. He has also authored two books focusing on advertising strategy and social media.

Price: 

FREE

Contact: 

Dr. Yan Huang: yanhuang@smu.edu

The 2019 ExxonMobil Lecture Series: The Story Behind the Kendra Scott Brand, Featuring Brand Director Cheryl Mills Knight

When: 
Thursday, January 31, 2019 - 6:00pm - 8:00pm
Cheryl Mills Knight

The Temerlin Advertising Institute at SMU Meadows presents “The Story Behind the Kendra Scott Brand: Family, Fashion and Philanthropy,” a night of networking and insights with Cheryl Mills Knight, brand director at Kendra Scott, LLC. Knight is one of the “Super 7” who has helped grow the entrepreneurial jewelry company into a global, multi-million dollar brand.

For tickets and information, call 214.768.3090 or visit https://www.facebook.com/SMUadvertising.

 

Price: 

FREE but tickets are required.

Contact: 

For tickets and information, call 214.768.3090 or visit www.facebook.com/SMUadvertising.

StyleCon SMU: The Business of Fashion

When: 
Tuesday, November 6, 2018 - 6:00pm - 7:00pm

"StyleCon SMU: The Business of Fashion" will feature a panel of professionals discussing social media influence and how to make it in the fashion media world.

The panel will be hosted by Tiffany Hendra, founder of the Sanctuary of Style, and feature Irene Martino, co-founder of StyleCon; Shelby Foster, public relations associate at NorthPark Center; Sophie McGuire of @muchlovesophie; and, Cindy Pierce, buyer at Stanley Korshak.

Price: 

FREE

Contact: 

Ethan Lascity at mlascity@smu.edu, 214.768.4913

Temerlin Advertising Institute Scholar Lecture Series: “Rx? BBB’s Prescription Suspicion: How Advertisers Deceived Trusting Customers”

When: 
Friday, November 2, 2018 - 12:15pm - 1:15pm

Jimmy Asa, AAF Advertising Advisory Board Co-Chair and Ad Review Manager for Better Business Bureau

Jimmy Asa, the Advertising Advisory Board co-chair of the Dallas chapter of the American Advertising Federation and the ad review manager for the Better Business Bureau in North Texas, will give a presentation about misleading advertising practices. Ad claims like “helps with cancer,” “raises IQ […] 15 to 20 points,” and “dramatic or full recovery [from traumatic brain injury]” are sure to catch consumers’ attention – especially those looking for help – but what are the costs of unsubstantiated claims? The Better Business Bureau was founded over 100 years ago to pursue truth in advertising  by combating “snake oil” and deceptive trends in America’s advertising industry. Fast forward to 2018 and consumers are still overwhelmed by deceptive claims. Too many companies are making a habit of being the first to market with impressively flashy claims that get great SEO, but fall flat on their faces when it comes to proving their efficacy. Jimmy Asa will examine two companies, LearningRx & RxHomeo, which were challenged by the BBB for their misleading ad claims. Lunch will be served; please RSVP by Wednesday, October 31, to yanhuang@smu.edu.

Price: 

FREE; reservations requested for complimentary lunch.

Lunch will be served; please RSVP by Wednesday, October 31, to yanhuang@smu.edu.

Contact: 

For more information call 214.768.1878

Temerlin Advertising Institute Scholar Lecture Series

When: 
Friday, September 21, 2018 - 12:15pm - 1:15pm

Featuring Dr. Bartosz W. Wojdynski
University of Georgia

Lunch will be served!
RSVP Today to Dr. Yan Huang: yanhuang@smu.edu

Presentation: Eye Tracking, Visual Attention, and the Psychology of Media Message Processing

The study of how consumers process mediated message has typically related message characteristics to post-exposure outcomes, with much less consideration of what happens during message processing. Eye tracking offers ways to unobtrusively measure and calculate visual attention measures that can explain how message characteristics, individual differences, and situational factors lead to different persuasive or knowledge outcomes. This talk will describe the strengths, limitations, and numerous applications of eye tracking for examining contemporary problems and building theory in mass communication.

Brief Bio:

Bartosz W. Wojdynski (Ph.D., University of North Carolina at Chapel Hill) is an Assistant Professor and Director of the Digital Media Attention and Cognition Lab at the University of Georgia. His research measures the influence of digital message design on users’ visual attention and the consequent effects of visual attention on psychological outcomes, with particular emphases in the areas of digital news and advertising. He has authored more than 20 peer-reviewed publications in journals including Journal of Advertising, New Media & Society, Journalism, Journal of Consumer Affairs, and Journal of the American Society for Information Science and Technology.

Price: 

FREE
RSVP Today to Dr. Yan Huang: yanhuang@smu.edu

Contact: 

For more information call 214.768.2787

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