Meadows School of the Arts

Scholar Lecture Series: Should Attitude be Measured with "Random" Scale Points?

When: 
Friday, February 22, 2019 - 12:15pm - 1:15pm

Dr. Cong Li will discuss the role of attitude measurement in advertising research. His talk examines the practice and effect of using arbitrary scale points when measuring attitude. The findings from four related studies suggest practical recommendations for advertising research.

Bio: 

Cong Li (Ph.D.) is an Associate Professor and Associate Dean for Graduate Studies in the School of Communication at the University of Miami. His primary research interests include computer-mediated communication, social media, and cultural psychology. He has published in a number of scholarly journals such as Journal of Advertising, Human Communication Research, Media Psychology, and Communication Research. He has also authored two books focusing on advertising strategy and social media.

Price: 

FREE

Contact: 

Dr. Yan Huang: yanhuang@smu.edu

Mini Residency: Dan Tepfer, Jazz Pianist/Composer

When: 
Saturday, January 26, 2019 - 7:30pm - 8:30pm
Sunday, January 27, 2019 - 2:00pm - 3:00pm
Friday, January 25, 2019 - 12:00pm - 2:00pm
Dan Tepfer
Dan Tepfer residency

FRIDAY JANUARY 25 – FREE

Workshops 12 p.m.: Chamber Music Class with Dan Tepfer and the Julius Quartet

1 p.m.: Composition Masterclass

SATURDAY 1/26 - FREE

Dan Tepfer, Jazz Pianist/Composer

Dan Tepfer, termed “a remarkable musician” by The Washington Post and one “who refuses to set himself limits” by France’s Télérama, returns to SMU for a mini-residency that will include two recitals. In this first recital, the award-winning jazz pianist/composer will showcase his latest project, “Natural Machines,” in which he returns to his background in science for an exploration of the intersection between algorithms and improvisation. Using Yamaha’s Disklavier, he has written programs that respond in real time to his improvisations, leading to an exceptional melding of man and machine. Simultaneously, algorithmic projections create a mesmerizing visual universe that reveals the underlying musical structure. National Public Radio (NPR)’s 2017 short documentary on this project, Fascinating Algorithm, has been viewed over 1.4 million times on Facebook. For more information call 214.768.2787.

SUNDAY 1/27 - FREE

Dan Tepfer and the Julius Quartet

Jazz pianist/composer Dan Tepfer’s second recital, part of his mini-residency at SMU, will focus on two works. In the first half of the concert he will play excerpts from his acclaimed solo album Goldberg Variations / Variations, in which he performs J.S. Bach’s Goldberg Variations masterpiece as well as improvising upon it to “build a bridge across centuries and genres,” as The Wall Street Journal put it. New York Magazine called the album “elegant, thoughtful and thrilling,” while DownBeat declared it “one of the more audacious, accomplished recordings of the year.” In the second half of the concert, the vibrant Julius Quartet, Meadows’ Peak Fellowship Ensemble-in-Residence, will join Tepfer for a performance of his groundbreaking piano quintet, Solar Spiral, a three-movement piece commissioned by the Ravinia Festival. For more information call 214.768.2787.

For more information call 214.768.2787.

Price: 

FREE

Contact: 

For more information call 214.768.2787

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