Building a Spatial Model: A Sense of Place
Building a Spatial Model: Arts and Cultural Organizations and a Sense of Place
A spatial model is a mathematical representation of a geographic marketplace, what is frequently referred to as a trade area in retail terminology. The basic idea is that most customer patronage is constrained by geographic distance; in other words, consumers prefer to limit travel distance when making purchases. By extension, most arts patronage occurs on a local basis, which implies that competition for nonprofit arts and cultural patronage also occurs mostly within a limited radius. At the same time, there should be some allowance for arts and cultural patronage and competition effects beyond the immediate trade area.