League of American Orchestras to Partner with NCAR

The SMU National Center for Arts Research is excited to announce a partnership with the League of American Orchestras.  As the only national organization dedicated solely to the orchestral experience, the League will be providing NCAR with organizational data from its diverse membership of approximately 800 orchestras across the United States.

Understand Your Audience

Many arts organizations and groups have more information about their audiences than they realize, but they don’t use that data to their advantage. But, by using data—and collecting more—your organization may be able to make more informed decisions, plan for the future, and check its overall health.

Expanding options: Exploring Program Revenue per Attendee

There is no "one size fits all" performance measure. Instead, metrics for organizational health are as varied as the field itself. So this begs the question: What are the metrics that matter? One key area of earned revenue to examine is the revenue generated from patrons.

NCAR Research Director Glenn Voss Receives Prestigious Award

On Friday October 2, 2015, NCAR Research Director, Dr. Glenn Voss, was awarded the 2015 Outstanding Doctoral Alumni Award from Mays Business School at Texas A&M.

NCAR Helps Cultural Organizations Measure Their Health

The “Edition 3” report just released by The National Center for Arts Research (NCAR) is a powerful addition to the set of comparative metrics available to help organizations understand and manage their operations. 
This project has several particularly interesting features.