Overall Average

What We've Learned

In 2009, 2010 and 2011, arts and cultural organizations generated roughly $22,500 to $23,500 per program each year. These years stand in contrast to the figure for 2012.

Our Formula: Program Activity

Ave. Total Operating Rev.

Ave. Total Offerings

Ave. Total Operating Rev.

We follow Nonprofit Finance Funds’ recommendation to eliminate capital gains and losses as well as unrestricted gifts to capital campaigns to focus solely on unrestricted operating revenues, which are most germane to the activity generated by the organization’s programmatic offerings. The organization attracts contributions and earns support because of the mission-related

Total Offerings

Total offerings takes into account all of the different products and services offered by an organization. These offerings take on various forms of activity such as productions, concerts, exhibitions, educational programs, catalogs, online programs, films, lectures, and tours. Here we look at the variety of offerings (e.g., a six-play season would count as 6 offerings) rather than the total volume of supply provided (e.g., 6 plays that each received 24 performances, so total volume of 144 performances provided).

View CDP Survey Lines Used

High Performance Indicators: Program Activity

  • Driving Force Factors

  • Key Intangible Performance Indicators

  • Random

Identifying High Performance Indicators

One reason performance may be better is simply that the managing and/or artistic leadership make good decisions. This likely grows out of years of experience, learning, and developed expertise that forms an intangible yet essential ingredient. It is difficult to observe and measure but not impossible.

We capture this as a Key Intangible Performance Indicator (KIPI). In the case of Total Offerings, it allows us to determine that 25% of performance in this area can be attributed to good decision-making, and that figure rises to 56% for Operating Revenue. 64% of the variation in Total Offerings’ performance and 7% of Operating Revenue performance is random and is not explained by the driving forces or KIPIs. Learn more»

View List of Markets

Individual Markets (CBSA Name):

  • New York-White Plains-Wayne, NY-NJ
  • Los Angeles-Long Beach-Glendale
  • Chicago-Naperville-Arlington Heights
  • San Francisco-Redwood City-So. S.F.
  • Washington-Arlington-Alexandria

View List of Markets

Large Markets (CBSA Name):

  • Atlanta-Sandy Springs-Roswell, GA
  • Dallas-Plano-Irving, TX
  • Houston-The Woodlands-Sugar Land, TX
  • Minneapolis-St Paul-Bloomington, MN-WI
  • Phoenix-Mesa-Scottsdale, AZ
  • Riverside-San Bernardino-Ontario, CA
  • San Diego-Carlsbad, CA
  • Santa Ana-Anaheim-Irvine, CA

View List of Markets

Medium Markets (CBSA Name):

  • Boston-Quincy, MA
  • Cambridge-Newton-Framingham, MA
  • Detroit-Dearborn-Livonia, MI
  • Edison-New Brunswick, NJ
  • Nassau County-Suffolk County, NY
  • Newark, NJ
  • Oakland-Hayward-Berkeley, CA
  • Philadelphia, PA
  • Warren-Troy-Farmington Hill, MIv
  • Baltimore-Columbia-Towson, MD
  • Cincinnati, OH
  • Cleveland-Elyria, OH
  • Columbus, OH
  • Pittsburgh, PA
  • Sacramento--Roseville—Arden-Aracade, CA
  • San Jose-Sunnyvale-Santa Clara, CA

View List of Markets

Small Markets (CBSA Name):

  • Lake County-Kenosha County, IL-WI
  • Albany-Schenectady-Troy, NY
  • Allentown-Bethlehem-Easton, PA-NJ
  • Bakersfield, CA
  • Buffalo-Cheektowaga-Niagara Falls, NY
  • Dayton, OH
  • Fresno, CA
  • Grand Rapids-Wyoming, MI
  • Milwaukee-Waukesha-West Allis, WI
  • New Haven-Milford, CT
  • Oxnard-Thousand Oaks-Ventura, CA
  • Peabody, MA
  • Providence-Warwick, RI-MA
  • Rochester, NY
  • Tucson, AZ
  • Worcester, MA

View List of Markets

Very Small Markets (CBSA Name):

  • Wilmington, DE
  • Akron, OH
  • Alpena, MI
  • Altoona, PA
  • Ann Arbor, MI
  • Ashland, OH
  • Athens, OH
  • Auburn, NY
  • Barnstable Town, MA
  • Barre, VT
  • Battle Creek, MI
  • Bay City, MI
  • Bellefontaine, OH
  • Bennington, VT
  • Big Rapids, MI
  • Binghamton, NY
  • Bishop, CA
  • Bloomington-Normal, IL
  • Bloomsburg-Berwick, PA
  • Bradford, PA
  • Burlington-South Burlington, VT
  • California rural
  • Cambridge, MD
  • Canton-Massillon, OH
  • Chambersburg-Waynesboro, PA
  • Champaign-Urbana, IL
  • Charleston-Mattoon, IL
  • Danville, IL
  • Davenport-Moline-Rock Island, IA-IL
  • Decatur, IL
  • Duluth, MN-WI
  • East Stroudsburg, PA
  • Easton, MD
  • Effingham, IL
  • Erie, PA
  • Fergus Falls, MN
  • Findlay, OH
  • Flagstaff, AZ
  • Flint, MI
  • Galesburg, IL
  • Gettysburg, PA
  • Glens Falls, NY
  • Hagerstown-Martinsburg, MD-WV
  • Hanford-Corcoran, CA
  • Harrisburg-Carlisle, PA
  • Holland-Grand Haven, MI
  • Hudson, NY
  • Huntingdon, PA
  • Illinois rural
  • Indiana, PA
  • Ithaca, NY
  • Jackson, MI
  • Jacksonville, IL
  • Johnstown, PA
  • Kalamazoo-Portage, MI
  • Kankakee, IL
  • Kingston, NY
  • Lake Havasu City-Kingman, AZ
  • Lancaster, PA
  • Lansing-East Lansing, MI
  • Lebanon, VT
  • Lebanon, PA
  • Lewisburg, PA
  • Lewistown, PA
  • Lexington Park, MD
  • Lima
  • OH
  • Macomb, IL
  • Malone, NY
  • Mankato-North Mankato, MN
  • Mansfield, OH
  • Marion, OH
  • Marquette, MI
  • Maryland rural
  • Massachusetts rural
  • Meadville, PA
  • Merced, CA
  • Michigan rural
  • Minnesota rural
  • Modesto, CA
  • Mount Vernon, OH
  • New Castle, PA
  • New Philadelphia-Dover, OH
  • New York rural
  • Nogales, AZ
  • Norwich-New London, CT
  • Ocean Pines, MD
  • Ogdensburg-Massena, NY
  • Olean, NY
  • Oneonta, NY
  • Ottawa-Peru, IL
  • Pennsylvania rural
  • Peoria, IL
  • Phoenix Lake-Cedar Ridge, CA
  • Pittsfield, MA
  • Portland-South Portland, NH
  • Portsmouth OH
  • Pottsville, PA
  • Poughkeepsie-Newburgh-Middletown, NY
  • Prescott, AZ
  • Quincy, IL-MO
  • Reading, PA
  • Red Bluff, CA
  • Rockford, IL
  • Safford, AZ
  • Saginaw, MI
  • Salinas, CA
  • Salisbury, MD
  • San Luis Obispo-Paso Robles-Arroyo Grande, CA
  • Sandusky, OH
  • Santa Barbara-Santa Maria-Goleta, CA
  • Santa Cruz-Watsonville, CA
  • Santa Rosa, CA
  • Sault Ste. Marie, MI
  • Sayre, PA
  • Scranton--Wilkes-Barre—Hazleton, PA
  • Selinsgrove, PA
  • Show Low, AZ
  • Sidney, OH
  • Sierra Vista-Douglas, AZ
  • Somerset, PA
  • Springfield, IL
  • Springfield, MA
  • Springfield, OH
  • St Cloud, MN
  • State College, PA
  • Stockton-Lodi, CA
  • Syracuse, NY
  • Toledo, OH
  • Traverse City, MI
  • Trenton, NJ
  • Truckee-Grass Valley, CA
  • Ukiah, CA
  • Utica-Rome, NY
  • Vallejo-Fairfield, CA
  • Van Wert, OH
  • Vermont rural
  • Visalia-Porterville, CA
  • Williamsport, PA
  • Wooster, OH
  • York-Hanover, PA
  • Youngstown-Warren-Boardman
  • PA
  • Yuma, AZ
  • Zanesville, OH

Program Activity

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What is the amount of total unrestricted operating revenue generated per program offering?

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What We've Learned

In 2009, 2010 and 2011, arts and cultural organizations generated roughly $22,500 to $23,500 per program each year. These years stand in contrast to the figure for 2012.