Overall Average

What We've Learned

Arts and cultural organizations earned an average of $22.26 per person who participated in the organization's program offerings.

Our Formula: Earned Revenue

Ave. Program Revenue

Ave. Total In-Person Attendance

Program Revenue

Program revenue in this case includes earned revenue from all activity provided to the organization in return for its provision of mission-related products or services that generate attendance or engage people as participants.

Total In-Person Attendance

Total in-person attendance accounts for the number of people who physically attended or participated in the organization’s activity, whether they paid or attended free of charge, including general visitors, ticket holders, members, subscribers, students taking classes, workshop participants, those attending outreach activities, etc.

View CDP Survey Lines Used

High Performance Indicators: Earned Revenue

  • Driving Force Factors

  • Key Intangible Performance Indicators

  • Random

Identifying High Performance Indicators

One reason performance may be better is simply that the managing and/or artistic leadership make good decisions. This likely grows out of years of experience, learning, and developed expertise that forms an intangible yet essential ingredient. It is difficult to observe and measure but not impossible.

We capture this as a Key Intangible Performance Indicator (KIPI) and in the case of Program Revenue, it allows us to determine that 74% of performance in this area can be attributed to good decision-making, whereas KIPIs can account for only 35% of Attendance. Only 4% of the variation in Program Revenue performance is random and is not explained by the driving forces or KIPIs while 50% of Attendance variation is random and unexplained. Learn more»

View List of Markets

Individual Markets (CBSA Name):

  • New York-White Plains-Wayne, NY-NJ
  • Los Angeles-Long Beach-Glendale
  • Chicago-Naperville-Arlington Heights
  • San Francisco-Redwood City-So. S.F.
  • Washington-Arlington-Alexandria-Bethesda-Rockville-Fredericksburg

View List of Markets

Large Markets (CBSA Name):

  • Atlanta-Sandy Springs-Roswell, GA
  • Dallas-Plano-Irving, TX
  • Houston-The Woodlands-Sugar Land, TX
  • Minneapolis-St Paul-Bloomington, MN-WI
  • Phoenix-Mesa-Scottsdale, AZ
  • Riverside-San Bernardino-Ontario, CA
  • San Diego-Carlsbad, CA
  • Santa Ana-Anaheim-Irvine, CA

View List of Markets

Medium Markets (CBSA Name):

  • Boston-Quincy, MA
  • Cambridge-Newton-Framingham, MA
  • Detroit-Dearborn-Livonia, MI
  • Edison-New Brunswick, NJ
  • Nassau County-Suffolk County, NY
  • Newark, NJ
  • Oakland-Hayward-Berkeley, CA
  • Philadelphia, PA
  • Warren-Troy-Farmington Hill, MIv
  • Baltimore-Columbia-Towson, MD
  • Cincinnati, OH
  • Cleveland-Elyria, OH
  • Columbus, OH
  • Pittsburgh, PA
  • Sacramento--Roseville—Arden-Aracade, CA
  • San Jose-Sunnyvale-Santa Clara, CA

View List of Markets

Small Markets (CBSA Name):

  • Lake County-Kenosha County, IL-WI
  • Albany-Schenectady-Troy, NY
  • Allentown-Bethlehem-Easton, PA-NJ
  • Bakersfield, CA
  • Buffalo-Cheektowaga-Niagara Falls, NY
  • Dayton, OH
  • Fresno, CA
  • Grand Rapids-Wyoming, MI
  • Milwaukee-Waukesha-West Allis, WI
  • New Haven-Milford, CT
  • Oxnard-Thousand Oaks-Ventura, CA
  • Peabody, MA
  • Providence-Warwick, RI-MA
  • Rochester, NY
  • Tucson, AZ
  • Worcester, MA

View List of Markets

Very Small Markets (CBSA Name):

  • Wilmington, DE
  • Akron, OH
  • Alpena, MI
  • Altoona, PA
  • Ann Arbor, MI
  • Ashland, OH
  • Athens, OH
  • Auburn, NY
  • Barnstable Town, MA
  • Barre, VT
  • Battle Creek, MI
  • Bay City, MI
  • Bellefontaine, OH
  • Bennington, VT
  • Big Rapids, MI
  • Binghamton, NY
  • Bishop, CA
  • Bloomington-Normal, IL
  • Bloomsburg-Berwick, PA
  • Bradford, PA
  • Burlington-South Burlington, VT
  • California rural
  • Cambridge, MD
  • Canton-Massillon, OH
  • Chambersburg-Waynesboro, PA
  • Champaign-Urbana, IL
  • Charleston-Mattoon, IL
  • Danville, IL
  • Davenport-Moline-Rock Island, IA-IL
  • Decatur, IL
  • Duluth, MN-WI
  • East Stroudsburg, PA
  • Easton, MD
  • Effingham, IL
  • Erie, PA
  • Fergus Falls, MN
  • Findlay, OH
  • Flagstaff, AZ
  • Flint, MI
  • Galesburg, IL
  • Gettysburg, PA
  • Glens Falls, NY
  • Hagerstown-Martinsburg, MD-WV
  • Hanford-Corcoran, CA
  • Harrisburg-Carlisle, PA
  • Holland-Grand Haven, MI
  • Hudson, NY
  • Huntingdon, PA
  • Illinois rural
  • Indiana, PA
  • Ithaca, NY
  • Jackson, MI
  • Jacksonville, IL
  • Johnstown, PA
  • Kalamazoo-Portage, MI
  • Kankakee, IL
  • Kingston, NY
  • Lake Havasu City-Kingman, AZ
  • Lancaster, PA
  • Lansing-East Lansing, MI
  • Lebanon, VT
  • Lebanon, PA
  • Lewisburg, PA
  • Lewistown, PA
  • Lexington Park, MD
  • Lima
  • OH
  • Macomb, IL
  • Malone, NY
  • Mankato-North Mankato, MN
  • Mansfield, OH
  • Marion, OH
  • Marquette, MI
  • Maryland rural
  • Massachusetts rural
  • Meadville, PA
  • Merced, CA
  • Michigan rural
  • Minnesota rural
  • Modesto, CA
  • Mount Vernon, OH
  • New Castle, PA
  • New Philadelphia-Dover, OH
  • New York rural
  • Nogales, AZ
  • Norwich-New London, CT
  • Ocean Pines, MD
  • Ogdensburg-Massena, NY
  • Olean, NY
  • Oneonta, NY
  • Ottawa-Peru, IL
  • Pennsylvania rural
  • Peoria, IL
  • Phoenix Lake-Cedar Ridge, CA
  • Pittsfield, MA
  • Portland-South Portland, NH
  • Portsmouth OH
  • Pottsville, PA
  • Poughkeepsie-Newburgh-Middletown, NY
  • Prescott, AZ
  • Quincy, IL-MO
  • Reading, PA
  • Red Bluff, CA
  • Rockford, IL
  • Safford, AZ
  • Saginaw, MI
  • Salinas, CA
  • Salisbury, MD
  • San Luis Obispo-Paso Robles-Arroyo Grande, CA
  • Sandusky, OH
  • Santa Barbara-Santa Maria-Goleta, CA
  • Santa Cruz-Watsonville, CA
  • Santa Rosa, CA
  • Sault Ste. Marie, MI
  • Sayre, PA
  • Scranton--Wilkes-Barre—Hazleton, PA
  • Selinsgrove, PA
  • Show Low, AZ
  • Sidney, OH
  • Sierra Vista-Douglas, AZ
  • Somerset, PA
  • Springfield, IL
  • Springfield, MA
  • Springfield, OH
  • St Cloud, MN
  • State College, PA
  • Stockton-Lodi, CA
  • Syracuse, NY
  • Toledo, OH
  • Traverse City, MI
  • Trenton, NJ
  • Truckee-Grass Valley, CA
  • Ukiah, CA
  • Utica-Rome, NY
  • Vallejo-Fairfield, CA
  • Van Wert, OH
  • Vermont rural
  • Visalia-Porterville, CA
  • Williamsport, PA
  • Wooster, OH
  • York-Hanover, PA
  • Youngstown-Warren-Boardman
  • PA
  • Yuma, AZ
  • Zanesville, OH

Earned Revenue

SHARE:

What is program revenue per attendee?

VIEW AVERAGES BY:

What We've Learned

Arts and cultural organizations earned an average of $22.26 per person who participated in the organization's program offerings.