The National Center for Arts Research has found that organizations that primarily serve children engage more people. Also, organizations targeting children have lower marketing expenses that yield higher attendance.

The National Center for Arts Research discovered that digital distribution allows organizations to attract more and new audience members through community engagement. Through our research we have concluded that online and digitally-transmitted programming can attract 10.3% of its local community. However, organizations tend to only attract 2.9% of its local community in-person.